Brand Since 2016



Hi, I'm Sam and I am a natural light portrait photographer based on the Central Coast and shoot everywhere from the Coast to Sydney.  Before photography, I was an early childhood teacher for many years. It was during those moments of photographing children at play, that my love of photography started. Since having my two little ones, Frankie and Harry, this passion for photography grew into a profession and “Frankie and Harry Photography” was created. It was fitting to name my passion of photography after my two great sources of love and inspiration. I love photographing genuine moments of love and laughter between loved ones. My style combines natural subtle poses and spontaneous unpoised moments and my aim is to collaborate with you to achieve photos you will cherish for a lifetime.

Sessions + Pricing


Individual Child or Adult Portraits

Celebrate yourself or your child with beautiful photographs that capture one’s individuality and natural personality. These sessions are for those who are wanting to just feel great and have images capturing that feeling, for those celebrating new beginnings or for those wanting more professional modelling shots. The photography sessions cater for all ages. Additional children or adults incur an additional $100. .
30 minute Outdoor Session
30 High Resolution Digital Images * both B/W & Colour
Full Print Release
Online Gallery Print Packages Available Upon Request


This shoot is designed to capture the beauty of your growing bump. For most Mother’s to be, anywhere between 32-36 weeks is ideal. However, these are just suggestions and feel free to book a time that suits you. Mums of multiples will typically schedule their session a few weeks earlier. A range of outfits and silk flower crowns can be supplied upon request or a fresh flower crown can be supplied at an additional cost.
1 Hour Outdoor or Indoor Session
60 High Resolution Digital Images * both B/W & Colour
Full Print Release
Online Gallery Print Packages Available Upon Request

Lifestyle In–Home Newborn

The Lifestyle Newborn Photography session is a relaxed, simple, un-posed and candid photo shoot. The session takes place in your own home, preferably in the nursery, master bedroom and living room. It involves us spending time with the family to capture the special moments of a baby’s life. We work with your babies’ schedule and take breaks for feeding and changing as needed. If you would like sleepy newborn photos then it’s best to have your session when your baby is 6-12 days old. If you would like more interactive photos with your baby then any time up until 12 weeks is great for a newborn session. We recommend that you schedule your newborn session prior to your baby’s birth to ensure a booking. Please contact us around 30 weeks and we can pencil in a date and time for your photography session. Then send us an email soon after you deliver to confirm a definite date and time. Siblings are welcome. Extended family is at an additional cost.
90 Minutes Indoor Session
60 High Resolution Digital Images* both B/W & Colour
Full Print Release
Online Gallery Print Packages Available Upon Request


Outdoor or in home family portrait session using natural light. It is a mixture of gentle posing and natural candid moments between you and your family. Immediate family members only. Please note that for sessions including extended family members an additional cost will be charged on a case by case basis.
1 Hour Indoor or Outdoor Session
60 Digital Images both B/W & Colour. Extended Family session are available at $100 per additional person.
Full Print Release
Online Gallery Print Packages Available Upon Request

Playgroup / Mother’s Group

$ 300 per family
Playgroup or Mother's Group photography sessions involve natural and candid images of yourself and your baby/child with your playgroup or mother’s group friends.
Minimum Group Size: 4 Families
15 Digital Images * both B/W & Colour
Full Print Release
Online Gallery Print Packages Available Upon Request

Corporate Portraits

$ 400
These portraits are perfect to use on your website, business cards and social media pages.
1 Hour 30 Digital Images Delivered in Colour and B&W
30 Digital Images * both B/W & Colour
Full Print Release
Online Gallery Print Packages Available Upon Request

Weddings, Celebrations and Special Events

Celebratory and special events photography sessions are tailored to suit your unique needs and requests. We specialise in christening, birthday parties and baby showers. Event styling and flowers can be arranged at an additional cost. Please contact us to discuss the finer details.
Print Packages Available Upon Request

Gift Vouchers

$ 100 - 1000
A lovely option as a gift for a new mum, to celebrate a Mummy to be or for the family who has everything. We offer gift vouchers than can be used for any photography session. Available in 4 amounts, $100, $200, $300 and $400. Please read our terms and conditions for more information.
Price Applicable at Time of Booking
Multiple Denominations
Transferable but not Refundable
Valid for 6 Months

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Who We Are


A team of 2 Mums who are passionate about newborn, family and wedding photography. We will work together to create photographs that you will cherish for a lifetime. We photograph from Sydney to the Central Coast and love what we do!



Thank you so much Sam! The photographs are beyond our expectations. Thank you for capturing our family so beautifully and naturally. I literally have tears in my eyes. I would highly recommend her to work with families as her kind and patient approach with my daughters resulted in them feeling relaxed and happy and therefore could capture their true personalities. The beach was a great spot to have photos taken as we all felt relaxed there. We love our family photos and have already got prints up on the wall and Christmas cards ordered so that we can share with our family and friends. We will treasure these photos.

Tamar Stewart

Sam is fabulous...patient and unobtrusive she knows how to capture the best in people. She was able to deal with my very active toddler with ease and we were so happy with the shots that she got. Sam really knows how to make use of natural light which makes her photos amazing. Would highly recommend!

Mairead Ennis

Sam is very down to earth, and makes you feel very comfortable even if you don’t enjoy having your photo taken. She’s great with the little ones too!! I had some maternity and newborn pics done and my toddler was struggling with the emotions that go with change and inviting a baby into the house, but Sam was great with her (and me) and kept us calm and got the pics done. We were all so happy with the end result. Thanks for capturing such beautiful memories.

Ally Kerrigan

My 5 year old daughter Arabella had a lovely experience being photographed by Sam Oates. I found Sam to be incredibly organised and very thorough with details of the shoot - everything went smoothly on the day. Sam is friendly and approachable and has a beautiful rapport with children. I wouldn't hesitate to recommend her for a well-rounded experience with fantastic images to treasure forever.

Nikki Wilkinson

We had a photo session at Balmoral Beach with my 14 year old daughter. Sam made her feel so at ease and got the BEST photos of her! They were so natural and take pride of place on our "wall of fame". Our daughter had an amazing experience with Sam and now wants more photos done! I would not hesitate to recommend Sam for any form of portrait photography.

Julia Haerland

We are thrilled with our photos from Sam. She is so relaxed and professional at the same time. Both my children warmed to Sam very quickly and we received the photos in record time. The photos were so amazing, we are now looking at getting some photos of the entire family. I highly recommend Sam for both staged and candid photos.

Catherine Orr

Sam took some amazing photos of my family. We had never used Sam before so wasn't sure what to expect. We were so happy with the photos they were all beautiful and they were so well edited. Sam made my family feel very relaxed and the children happily played while Sam photographed them. We would definitely use Sam again and I would be happy to recommend Sam to friends and family.

Belinda Barton

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